If you have purchased and used WrinkleFree Eyes 20-Minute Eye Lift System from any pharmacy (i.e., CVS, Walgreens, Rite Aid, Target, WalMart, etc.) you may be entitled to compensation. Please click here to contact our office by completing the WrinkleFree Client Questionnaire, and calling before the deadline toll-free: 888-350-3931.
This notice applies to all residents of Arkansas, Connecticut, Florida, New York, Ohio, Vermont, Wisconsin, New Jersey, New Mexico, South Carolina, Kansas, Washington and California. If you live in one of these states, you may be eligible for compensation if you purchased and used the WrinkleFree Eyes 20-Minute Eye Lift System.
Please click here to contact our law firm immediately for a free consultation by completing the WrinkleFree Client Questionnaire . The law firm of Craft Hughes Law, P.C. is actively reviewing potential WrinkleFree Eyes cases of deceptive advertising against University Medical Pharmaceuticals, Corp. Please click here to contact an attorney for an immediate response; or call us toll-free at 888-350-3931 and ask to speak to attorney W. Craft Hughes.
NAD Recommends University Medical Discontinue Claims For "WrinkleFree Eyes"
New York, New York (August 19, 2009) - The National Advertising Division of the Council of Better Business Bureaus ("NAD") has recommended that University Medical Pharmaceuticals, Corp. discontinue advertising claims for the company's over-the-counter product, WrinkleFree Eyes .
NAD, the advertising industry's self-regulatory forum, examined print advertising for the product pursuant to NAD's ongoing monitoring of national advertising. Claims at issue in NAD's inquiry included:
- "Clinically proven to reduce wrinkle appearance up to 85% in only 20 minutes."
- "Results as good as Botox only faster."
- "Truly effective topical alternative to Botox."
- "This new technology works in only 20 minutes with results that last up to a week."
- "Originally developed to deliver medicine into the skin without needles, this breakthrough transdermal process gently works faster, deeper and with less irritation than ever before possible with topical treatments."
- "You'll see a dramatic smoothing effect around your eyes in only 20 short minutes that lasts up to a week."
In response to NAD's inquiry, the company noted that it had conducted an internal study on its own employees and friends, but did not provide NAD with the study or disclose the methodology.
University Medical did provide to NAD the results of two studies, including one that tested the immediacy of results of the product used in conjunction with various concentrations of retinol and a second that required each subject to use the product on one side of her face. NAD noted that neither study tested the product as it is marketed and both had numerous methodological flaws. Following its review, NAD determined that the evidence in the record did not support the advertiser's performance and establishment claims and recommended they be discontinued.
NAD further noted that the evidence in the record did not include head-to-head testing between topically applied WrinkleFree Eyes and Botox, a product that is injected. NAD determined that the evidence in the record was insufficient to support the wrinkle-reduction claims and comparisons to Botox (including the before and after photographs) and recommended that they all be discontinued.
In Its advertiser's statement, University Medical Pharmaceuticals said it was disappointed with NAD's conclusions. "Notwithstanding University Medical's objections to the NAD's findings, University Medical will take them into consideration and will modify its advertising accordingly," the company said.
WrinkleFree Eyes Advertising and Company Information
WrinkleFree was launched in February, 2009. On or about February 18, 2009, University Medical Pharmaceuticals issued a press release announcing the launch of the WrinkleFree Eyes 20-Minute Eye Lift System; and also claimed the product was then available at 35,000 mass market retail locations throughout the United States. The press release can be viewed by clicking here.
Contact an Attorney Now
If you have purchased and used the WrinkleFree Eyes 20-Minute Eye Lift System from any pharmacy (i.e., CVS, Walgreens, Rite Aid, Target, WalMart, etc.) you may be entitled to compensation. Please contact our office before the deadline by calling toll-free: 888-350-3931.
This notice applies to all residents of Arkansas, Connecticut, Florida, New York, Ohio, Vermont, Wisconsin, New Jersey, New Mexico, South Carolina, Kansas, Washington and California. If you live in one of these states, you may be eligible for compensation if you purchased and used the WrinkleFree Eyes 20-Minute Eye Lift System.
Please click here to contact our law firm immediately for a free consultation by completing the WrinkleFree Client Questionnaire . The law firm of Craft Hughes Law, P.C. is actively reviewing potential WrinkleFree Eyes cases of deceptive advertising against University Medical Pharmaceuticals, Corp. Please click here to contact an attorney for an immediate response; or call us toll-free at 888-350-3931 and ask to speak to attorney W. Craft Hughes.
